It seems that every time we turn around, there is more news about digital wallets and their potential impact on payments. Whether you’re a merchant or an application developer, with so many players, and new developments coming at a furious pace, the digital wallet landscape is become confusing indeed. If your organization is like most, you have limited resources, so choosing the right wallet strategy is important. For most, the technology promises to improve customer convenience, conversions, loyalty, revenue and profitability. For readers unfamiliar with digital wallets, hopefully this short article will serve as a helpful primer.